This course discusses the importance of ethical behavior in the practice of real estate and how a licensee's ethical standards can improve or harm a licensee's career and the profession as a whole. The course compares and contrasts ethics, morality, and the law. It describes principles supporting high ethical standards in real estate, the role of ethics in proper disclosure, and the types of ethical challenges a licensee may face in a competitive market. It discusses ethics as it related to advertising and pricing, and how a licensee can best be supported to maintain high ethical standards. It concludes with a discussion of the types of ethical complaints commonly made against licensees and how licensees may best avoid and respond to those complaints.